Perception of a 'partnership Press': An Audience Reception Study (1995 & 2000) of Malaysian Television News

Abstract

European philosophy and Malaysian practice can illuminate each other. Using Habermas' Critical Theory of the assumptions we make in communicating with others, this article examines the degree to which Malaysian television news is seen to be appropriately constructed by its intended audiences of Chinese, Indians, Malays and other ethnic groups. They conclude that screen journalism should be comprehensible and concentrate on viewers' interests.