Relationship between Instagram usage, social comparison, and self-esteem among young adults during the Covid-19 pandemic

Abstract

This study investigates the relationship between Instagram usage, social comparison, and self-esteem among young adults during the COVID-19 pandemic. A survey participated by 200 young adults studying in Malaysian universities was carried out. Results demonstrated the youth active engagement on Instagram. However, the direct relationships between the time spent on Instagram, social comparison, and self-esteem were inconsequential, with no significant differences between those using Instagram frequently and those who did not. Yet, the study observed considerably low self-esteem among the respondents and active tendency to make social comparisons while using Instagram during the social restriction period caused by the pandemic.