Vol. 19 No. 2 (2017): Malaysian Journal of Media Studies

Articles

• Ekosistem Media Malaysia: Daripada Minda Alamiah Kepada Minda Digital Media Ecosystem in Malaysia: From Natural Mind to Digital Mind

  Azizah Hamzah, Rosmani Omar

  1 - 30

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• Recreational Reading in the Arab World: A Critical Review of the Arab Reading Index (ARI)

  Ahmed J Jouda, Puteri Kamilah Mohd Azanuddin, Azizah Hamzah, Md Azalanshah Md Syed

  31 - 52

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• Kempen Tanggungjawab Sosial Korporat (CSR) dan Persepsi Khalayak: Kesan Kempen CSR Terpilih Petronas Terhadap Sikap Kasih Sayang Golongan Pelajar kepada Ibu Bapa Corporate Social Responsibility (CSR) Campaigns and Audience Perceptions: The Impact of Petronas Selected CSR Campaigns on Students Affection for Parents

  Muhammad Zaiamri Zainal Abidin, Nursyamira Shaid, Hasmah Zanuddin

  53 - 64

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• Influence of self-presentation on Facebook towards social capital among UCSI students

  Zhi Yong Ling, Ashraf Sadat Ahadzadeh, Jing Ni Tee

  65 - 75

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• A study on the influence of creative strategies in online advertising towards consumers’ attitude and purchase intention.

  You Seng Kwong, Rabiah Adawiah Abu Seman, Nurul Hikmah Begum Ali Sabri

  77 - 95

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• The relationship between Corporate Reputation and purchase intention among Starbucks' Muslim consumer in Malaysia

  Romlah Ilias, Rosya Izyanie Shamshudeen, Jusang Bolong, Nik Farhan Mustapha

  97-115

  • pdf