COMMUNICATION ENHANCES COMMUNITY PARTICIPATION (CECP): A TESTIMONY OF A NGO IN MALAYSIA
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Abstract
NGOs in Malaysia can be categorized in different groups based on their activities and purposes. The aim of NGOs is to develop communities through their social service initiatives. Good governance and effective communication within the NGOs are essential to run community development projects smoothly and make them successful. The main objective of this study is to determine the flow of communication between NGO officers and community members to ensure community participation in Malaysian NGOs. The NGOs need to determine what level of communication adaptation is important in their context and explore how best the systems of participation that can help them improve their communication works. Field research data collection method was used to collect data from 100 direct beneficiaries of one NGO. Graphical diagram presentation and multi-linear regression methods were used to describe the findings. This study adds value to the existing body of knowledge by extending clarity on the subject of the adapting and standardizing of the communication system in NGOs. The data shows that the nature of communication system of NGOs is an important factor to increase community participation.
Keywords: communication, community participation, NGO,social service, communication system, Malaysia.
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